بالميرا لزراعة وتجارة التمور
Palmera Dates in Jordan, established in 2019 as the culmination of previous joint ventures between Alfoah Company and The Blume Group for Agricultural Investments in Jordan over the past two years, is a unique model of public-private sector partnership in The United Arab Emirates and the Hashemite Kingdom of Jordan, where Palmera works in partnership with the King Abdullah II Fund for Development and Al-Haq Foundation in The Hashemite Kingdom of Jordan on several strategic levels to support the agriculture sector in the Kingdom, particularly the Mejdoul Palm sector by facilitating direct access for farmers to international markets through Alfoah distribution network in 45 countries around the world and on absolute commercial basis.
Palmera also provides agricultural support, guidance and supervision through a series of agricultural programs tailored to the needs of each farm and different geographical areas in addition to raising the efficiency of the supply chain of farmers by reducing direct agricultural costs and seeking technical and procedural alternatives to farmers in order to increase the efficiency of the value chain and supply chain.
Palmera also follows the development of the best agricultural practices in the world and post-harvest technology and procedures in order to improve the feature and quality of the final product, which contributes to raising the commercial value of the Jordanian Mejdoul Dates and establishing better benchmark of quality as well as augment the status and reputation of the Jordanian Mejdoul Dates.
Palmera aims to reach approximately 10,000 tons of Mejdoul dates collection annually in Jordan within the next seven years and promote them around the world while working to achieve better value for the farmers, shorten the working capital cycle and reduce the costs needed to share benefits and raise the level of the final product.