الرؤيا والرسالة

الرؤيا:

قطاع نخيل وتمور أردني منظم ومستدام بإنتاج عالي الجودة والقيمة، وله حصة هامة في السوق العالمي.

الرسالة:

To represent the sector with relevant authorities locally and internationally. And to work on the sustainability of the sector, by raising the quality of the final product of Jordanian dates, and promoting Jordanian dates according to international standards.